Blog

Bylined Guest Column

published on Apr. 06, 2020

Client: Greycroft – Albertsons Venture Fund

Outlet: (link) Grocery Business Magazine – April 2020 

“Investing in the Grocery Industry’s Future: A Venture Capitalist’s Perspective” 

Excerpt:

At some point in the next 10 years, more than half of U.S. commerce is going to be transacted online. Grocery—this enormous industry that represents almost $1 trillion of the total domestic consumer spend—was, back in 2014, less than 1% online. We predicted that this was soon to undergo a dramatic change because of improvements in cold-chain technology and new dynamics in the gig economy that made same-day delivery affordable for the first time. As a result, we started investing in the platform companies that we thought were going to disrupt the way that consumers bought grocery online.