published on Apr. 06, 2020 Client: Greycroft – Albertsons Ve ...Read More »
06 Content Development & Placement
Leading supplier of integrated products, services and support to military forces, intelligence agencies and prime contractors worldwide, DRS Technologies Inc., won a significant $46.2 million initial delivery contract from the U.S. Marine Corps to produce Thermal Binocular System Tactical Range Thermal Imagers. This at the time newly available technology represented a significant advancement of the military’s ability to observe/orient, detect, and identify targets; conduct surveillance; and assist in engaging targets under all lighting conditions and in the presence of battlefield obscurants, such as smoke, fog, and sandstorms, especially at the squad and individual soldier level.
The device, a portable binocular, hand-held, battery- operated system, was prototyped and fielded in the mid 00’s.
After successfully piloting the device in select forward-deployed Marine Corps combat units, DRS relied on our content marketing capabilities to build awareness of the technology and concept, attract press coverage, build and nurture active influential advocates in the military and civilian communities.
After DRS retained our services to write and place technical-yet-readable non-marketing-oriented and informative editorials about the Thermal Imagers, DJH queried, proposed and created articles that were accepted for publication in Marines Mag, (The Official Magazine of the United States Marine Corps), The Marine Corps Gazette, (the professional journal for U. S. Marines since 1916), Leatherneck Magazine, (Marine Corps Association Publication) and Ground Warrior Magazine, a magazine published by the Naval Safety Center distributed to active duty Marines and intended to highlight lessons learned from the Fleet Marine Force.
After initial pilot of the technology and publication of the articles in the aforementioned outlets, the Marine Corps ultimately distributed the TRTI night vision systems widely among the forces, ultimately awarding DRS the total cumulative value of the contract, completed in September 2010, equaling $660 million.