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04 Trade Show & Event Video Content
In 2011 Penton Media, one of the largest business-to-business media companies, launched Penton Marketing Services, a business unit offering providing content-driven products, digital media solutions and sales optimization tools.
The ability to offer Penton clients customized video content at Penton annual trade shows was a key element of the this product mix. Penton needed to develop a recurring annual customer base for the video product, so they turned to DJH Marketing Communications, Inc., to assume facilitation of video production services for clients at various Penton-produced trade shows and special events over the course of one year.
The long-term success in developing this recurring customer base depended on a flawlessly executed video production, perfect the first time out, in order to then build the product’s customer base over time. Our video production services helped stimulate the long-term development and continued revenue growth associated with Penton’s trade show and event video services.